Flea Market Style Magazine Social Media Manager + Content Creator

I began working with Flea Market Style to help them craft a vision for their social channels. Their Instagram channel had taken a back seat and needed attention.  Working closely with the editor of the magazine, we began to construct a new visual identity. Flea Market Style has since reached over 45,000 followers. 

By usage of relevant hashtags, a branded hashtag and a fresh look, in our first two months of working together, we saw a 47% increase in organic followers. In the first five months, Flea Market Style's Instagram account gained a 253% increase in organic followers


  • Established a logo for social channels, based on the magazine's horizontal logo.

  • Created a color-coordinated and seasonal aesthetic that matched the magazine.

  • Created a branded hashtag, #myfleamarketstyle, to encourage followers to show their favorite flea market finds and to start a conversation. (Since establishing the #myfleamarketstyle hashtag, there have been over 20,000 uses of it.)

  • Began using an online tool to help curate each month's posts as well as to gain analytics.


Flea Market Style Instagram @fleamarketstyle

Content Curation + Art Direction

Original Photography + Content Creation

We established the hashtag #myfleamarketstyle to encourage followers to share their style with the magazine. Since we created the tag, it has been used over 25k times.